1:1 Coaching Application — Thirty Seven Co

Section 1

The basics

Let's start with the essentials so I know who I'm talking to.

First name *

Please enter your first name

Last name *

Please enter your last name

Email address *

Please enter a valid email address

Instagram handle

Business name

What do you currently offer in your business? *

Services, packages, how you work with clients — give me a clear picture.

Please tell me about your current offers

Section 2

Where you're at right now

Honest answers only. There's no wrong answer here — this helps me understand your starting point.

How long have you been in business? *

Less than 1 year 1–2 years 2–4 years 4+ years

What's your average monthly income right now?

This helps me understand where you're starting from — not judge you.

Under £1k

£1k–£2.5k

£2.5k–£5k

£5k–£10k

£10k–£15k

£15k+

What's currently not working in your business? *

Be specific — the more honest you are, the more I can help.

Please share what's not working

Section 3

The real situation

This is the part most people don't say out loud. I need you to say it here.

What feels the hardest in your business right now? *

Not what looks hardest from the outside — what actually keeps you up at night.

Please share what feels hardest

Where are you overthinking or second-guessing yourself the most? *

Pricing, content, offers, direction — be specific.

Please share where you're overthinking

What have you already tried that hasn't worked? *

Courses, coaches, strategies, pivots — I want to know what you've been through.

Please share what you've already tried

Section 4

What you actually want

Not what sounds good — what you actually want your business and life to look like.

What do you want your business to look like in the next 6–12 months? *

Income, clients, how you spend your time, what you've stopped doing — go into detail.

Please share your business vision

What kind of clients do you actually want to be working with? *

Not just 'dream clients' — who are they, what do they pay, how do they show up?

Please describe your ideal clients

What needs to change for your business to finally feel like it's working? *

Structure, confidence, income, clarity — be honest.

Please share what needs to change

Section 5

Commitment and fit

I want to make sure this is the right move for you — not just something that sounds good right now.

Why do you feel like now is the right time for this? *

What's shifted, changed, or clicked that's made you ready to do this now?

Please share why now is the right time

Are you ready to fully commit to a 6-month coaching experience? *

This means showing up, doing the work, and being coachable — even when it's uncomfortable.

Yes — I'm ready to commit fully I have some questions first — I'd love to talk it through Not quite yet — but I want to understand more

Are you in a position to invest in this experience? *

The investment is £5,500 in full, or from £550/month on a payment plan. I want you to feel confident, not stretched.

Yes — I'm ready to invest in full (£5,500) Yes — a payment plan works better for me (from £550/month) I'd like to discuss options before committing

Section 6

Anything else

Is there anything else you want me to know before I review your application? This is your space.

Final thoughts, context, or anything you want to add

What happens after you submit

I review every application personally — this isn't automated, and I'm not skimming.

You'll receive a confirmation email straight away

If it feels like the right fit, I'll be in touch within 48 hours with next steps

If it's not the right time, I'll let you know honestly — and point you in the right direction